A long-planned East Side Milwaukee apartment tower could be revived

A long-planned east side Milwaukee apartment tower could be relaunched under new ownership.

A Madison-based group of investors, led by Christopher Houden Jr., purchased the Goll House development site, 1550 N. Prospect Ave., for $2,865,000.

This is according to the recently released online state real estate records.

Houden said his company, Willow Partners LLC, intends to “come up with a slightly revised plan” for the site.

“We are excited to continue our investment in the city of Milwaukee and look forward to making a great addition to the Milwaukee skyline,” Houden said.

He declined to comment further on those plans.

The property, which includes the Goll House, a historic mansion later converted into small offices, was sold by Goll Mansion LLC – a group led by Houden’s father, Christopher Houden Sr.

The elder Houden operates Madison-based Palisade Property Management LLC.

Palisade’s 27-story, 192-unit apartment tower planned for the site received City Council approval in 2017.

Palisade’s plans included moving and renovating the 1898 Goll House mansion to make room on the site for the tower.

The historic mansion would be renovated into a small number of apartments connected to the tower.

However, this project did not come to fruition and the property was put up for sale in 2020.

Any changes to the proposal may require further review by the Plan Commission and the Common Council.

This vote of the Municipal Council of 2017 came after the proposal was previously rejected due to opposition from neighboring condo owners.

These residents have expressed concern about the impact on traffic of a new skyscraper.

Tom Daykin can be emailed to [email protected] and follow-up instagram, Twitter and Facebook.

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